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Your FAQ page should address the most common questions customers have about your products, services, and brand as a whole. The best way to identify those questions is to tap into your customer service data and see which problems customers are consistently reaching out to you with. 

As you’ll see from the examples below, not every FAQ page looks the same. Depending on what your company is selling and how many products it offers, your FAQ page might consist of a single page with a list of questions or several pages linked together. What’s best for your business will vary based on the needs of your customers and how easy it is to troubleshoot your products. 

FAQ pages are intended as an initial support option for customers looking for an immediate answer to a quick question or problem. It shouldn’t replace your knowledge base or your entire support team, but rather supplement your support channels as an additional, lightweight resource. 

The next step is to design your FAQ page. We have some handy tips for doing this located in the next section of this post. But, if you can’t wait until then, here’s a jump link so you can skip on down. 

Once your FAQ page is ready, it’s time to publish it to your website. Most companies will provide a link to the FAQ page in their website’s main navigation bar, so no matter where they are on the site, visitors can go directly to the page if they need help. 

If you have a knowledge base, then you may want to add the FAQ page as a section of this resource. In this case, makes sure your FAQ page is extremely searchable and includes plenty of keywords that will make it easily accessible to customers searching your website. 

With your page up and running, customers should be more successful in finding solutions to common problems. To find out if that’s the case, you’ll need to revisit the customer data that you used to create your FAQ page in the first place. 


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